Lloyd Motor Group extend Newcastle Thunder partnership and ring Land Rover on board as main kit partner for 2027

Newcastle Thunder are proud to announce the continuation of our valued partnership with leading regional automotive retailer Lloyd Motor Group for the 2027 season, further strengthened by the iconic Land Rover brand joining as a main kit partner.

Following a fantastic 2026 campaign that saw Lloyd Motor Group stand proudly beside the club during a memorable season on and off the field, the family-owned group has not only reaffirmed its commitment for 2027, but significantly elevated the relationship by bringing Lloyd Land Rover onto our new playing kits.

Founded in 1976 and operating key retail centres right across the North of England, including a major presence in Newcastle and the wider North East, Lloyd Motor Group is renowned for customer service excellence and deep community ties.

The expanded agreement will see the iconic Land Rover marque feature prominently on Newcastle Thunder’s new 2027 AVR playing kits, alongside continued matchday activations, digital content, and supporter engagement with Lloyd Motor Group throughout the upcoming Championship campaign.

Speaking on the renewed and expanded agreement, Newcastle Thunder CEO Richie Metcalfe said:

"Retaining the partners who backed us through 2026 is every bit as important as bringing new faces into the club, so extending our relationship with Lloyd Motor Group is huge news for Newcastle Thunder. They were brilliant supporters of ours last season, and for them to not only renew for 2027, but step things up by bringing an iconic global brand like Land Rover onto our playing kit, speaks volumes about the strength of our partnership. Land Rover and rugby go hand in hand; we're excited to work with Mark and the team at Land Rover and enjoy a successful 2027 together"

Everyone at Newcastle Thunder would like to thank the entire team at Lloyd Motor Group for their continued trust and support. Supporters will get their first look at the Land Rover branding on our brand-new 2027 shirts when our kit reveal and new online club shop drop very soon!

2027 Season Tickets are on sale now! Join us for an unmissable 2027 campaign, and unlock an exclusive discount on our new 2027 replica kits when the shop launches by clicking here.